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The concept of platforms is dead

The concept of platforms is dead


The concept of platforms is dead - it's been replaced by ecosystems.
"The concept of platforms is dead, replaced by ecosystems."
Manolis Babiolakis said that he heard from Mark Zuckerberg his story about the product development process on Facebook. Their approach begins with the creation of a new technology that "helps people share and connect with each other. Then innovation is built into a product that becomes valuable to billions of users around the world. And when a product is ready, they create a complete ecosystem of developers, entrepreneurs and partners around it.

I think Zuckerberg's description reflects not only the product development process on Facebook. It's the evolution of innovation development and diffusion. This is what is happening today.

For the last decade, the concept of platform development has dominated product design and development - increasing the functionality of platforms without creating unnecessary things. In addition, companies have created value by allowing other companies to use their products or create new products based on their services. Thanks to this approach, Google, Facebook, Apple, Amazon, AirBnB as well as most of today's major IT companies have grown. However, a new era has come.

The basic idea of the platform is to allow third parties to use your infrastructure as a means to distribute value. However, this creates obvious limitations for both your creator and your product developer.

The solution is to reduce these constraints by building ecosystems.

The basic idea of an ecosystem is a relationship. Through interconnectedness, elements of an ecosystem grow. Each part of an ecosystem increases its chances of survival by being connected to the rest of the ecosystem. At the same time, the ability of an ecosystem to survive increases with the number of living organisms associated with it.

Something similar is happening to IT products in our time. Products are evolving into ecosystems. More precisely, into 'hubs of value' that can be linked to other products that are essential for their growth.

Slack, a popular corporate messenger (a program, mobile application or web service for instant messaging), is considered the fastest growing business application. It was launched in August 2013. On the wave of first success, his team decided to launch their own "Platform" so that developers could create their own products based on it. However, a classic format of the platform would have limited its capabilities, as well as those of the developers. That's why Slack has created an ecosystem.

Now everyone already knows about Slack applications. With them, you can integrate Google Analytics and retrieve metrics from your website, store and retrieve data from Google Drive, manage projects with Howdy, directly retrieve information about your brand references with Mention, and even communicate with your customers directly thanks to Slack integration and customer support tool for your product. Like Slack, products open interchangeable interfaces as they evolve that allow other products to integrate with them, creating value for people. Read more here.


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